Job Description
| Position Title: | Marketing Analyst [Fort Collins, CO] |
|---|---|
| Department: | Sales & Marketing |
| Reports To: | VP of Dental Marketing |
| FLSA: | Exempt |
| Grade: | ZC1 |
| Date: | 2010/02/18 |
Purpose and Scope
Responsible for the design of marketing research projects, analysis of results and general marketing support.
Essential Duties & Responsibilities
- Analyze current research and statistical techniques, and evaluates the latest research developments to develop new market research methods.
- Establish research methods, such as survey, opinion poll, or questionnaire, and design means for collecting data for each project.
- Develop and assist in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and the organization's image and marketing effectiveness.
- Identify market opportunities that exist and implement specific programs, both tactical and strategic, that assist with revenue-generation and overall market penetration.
- Create customer programs that enhance product support and effectively position the company for overall market growth in the dental segment.
- Research market conditions and conduct feasibility studies to determine market demand for existing and new products or services.
- Work closely with internal team (regulatory, finance, sales and marketing, logistics, etc.) to coordinate tactical elements regarding the marketing message.
- Gather, analyze, and compare competitor data and pricing to that of the organization.
- Maintain SalesLogix database and use computer to examine, analyze, and compile statistical data.
- Prepare reports, including charts and graphs, and present recommendations for action plans to management.
- Clean and check data, and update SalesLogix database.
- Ensure follow-up with customer inquiries that come over the Company website and establish/monitor a direct mail plan to ensure the highest hit rate possible with our targeted audience.
- Prepare marketing and promotional materials for seminars and trade shows; track promotion results.
- Keep current inventory of product and literature and coordinate shipments to seminars and trade shows.
- Track all leads that come through trade show process; implement follow-up program with each in order to increase product exposure and support.
- Conduct literature reviews and searches for articles and studies that mention Zila product and distribute to the sales force as necessary.
- Provide customer support for territories that do not have a designated sales representative.
- Conduct customer service follow up calls to offices where sales presentations and demonstrations were given.
- Travel in the field with local representatives and managers as needed to remain aligned with customer needs.
- Perform other related duties as assigned.
Knowledge, Skills & Abilities
- Knowledge of Microsoft Office products including Outlook, Word, PowerPoint and Excel.
- Proficient knowledge of SalesLogix and technical ability to manage sales-related software systems.
- Data driven; strong understanding of key business metrics that drive our revenue performance/growth.
- Skill in effective communication, both orally and in writing.
- Skill in the interpretation and manipulation of sales and financial data.
- Ability to work both independently as well as in teams.
- Ability to effectively prioritize action items.
- Ability to clearly identify and measure metrics critical to field success including new account generation and monitoring.
- Ability to develop working relationships with both internal and external customers.
Education & Experience
- Bachelors degree in business or related field (MBA a plus).
- Five or more year's experience in a marketing analyst role.
- Previous experience in the dental business a plus.
Working Conditions
- Office environment; requiring sitting and standing.
Printable Version